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Put QR Codes to work for your business. Be easier to find and more profitable. Mobile customers will love the convenience, you will love the additional business.
During the month of June 2011, according to one study, 14 million mobile users scanned a QR code or a barcode. Some 58% of those users scanned a QR or bar code from their home, while 39% scanned from retail stores; 53% of the 14 million users were men between the ages of 18 and 34.
Although the QR technology is still new to North America, mobile barcode scanning was up over 4,500 percent comparing Q1 2010 to Q1 2011. So far this year (as of Q3 2011), ScanLife reports over 20 million barcodes have been scanned worldwide, of which 60 percent were in the United States.
Recommended Mobile QR Scan Code Usage:
- Serve a business objective to generate leads, retain customers, drive traffic, etc.
- Add value for the user such as to save time, reduce cost, enhance experience, mobile-friendly content, etc.
- Provide contextual assistance such as How-To Steps, link to get a reader app, call-to-action, barcode link or SMS alternative, etc.
- Test to ensure codes are scannable reviewing QR Code size, colour, lighting, Wi-Fi, etc. across different readers and handsets.
Note: Some earlier camera phones like iPhone 3GS and Blackberry or any other brand for example, operating with less than 3 MP resolution with out auto-focus capability may not scan bar codes smaller than 1″x1″.
Where do I get a QR Code scanner?
Check with your manufacturer for applications such as Apple, Android and Blackberry. For best results keep your apps updated with the most current version.