Scan Codes

Emer­ald City Media Mobile QR Code

I need infor­ma­tion and I need it now!

Put QR Codes to work for your busi­ness. Be eas­ier to find and more prof­itable. Mobile cus­tomers will love the con­ve­nience, you will love the addi­tional business.

Dur­ing the month of June 2011, accord­ing to one study, 14 mil­lion mobile users scanned a QR code or a bar­code. Some 58% of those users scanned a QR or bar code from their home, while 39% scanned from retail stores; 53% of the 14 mil­lion users were men between the ages of 18 and 34.

Although the QR tech­nol­ogy is still new to North Amer­ica, mobile bar­code scan­ning was up over 4,500 per­cent com­par­ing Q1 2010 to Q1 2011. So far this year (as of Q3 2011), Scan­Life reports over 20 mil­lion bar­codes have been scanned world­wide, of which 60 per­cent were in the United States.

Rec­om­mended Mobile QR Scan Code Usage:

1. Serve a busi­ness objec­tive to gen­er­ate leads, retain cus­tomers, drive traf­fic, etc.
2. Add value for the user such as to save time, reduce cost, enhance expe­ri­ence, mobile-​friendly con­tent, etc.
3. Pro­vide con­tex­tual assis­tance such as How-​To Steps, link to get a reader app, call-​to-​action, bar­code link or SMS alter­na­tive, etc.
4. Test to ensure codes are scannable review­ing QR Code size, colour, light­ing, Wi-​Fi, etc. across dif­fer­ent read­ers and handsets.

Note: Some ear­lier cam­era phones like iPhone 3GS and Black­berry or any other brand for exam­ple, oper­at­ing with less than 3 MP res­o­lu­tion with out auto-​focus capa­bil­ity may not scan bar codes smaller than 1“x1”.

Where do I get a QR Code scanner?

Check with your man­u­fac­turer for appli­ca­tions such as Apple, Android and Black­berry. For best results keep your apps updated with the most cur­rent version.