New & Noteworthy

We don’t know how far the rip­ples of our deci­sions go.

The But­ter­fly Effect

Do the seem­ing incon­se­quen­tial details really mat­ter?
A tiny cause, huge effect describes ‘The But­ter­fly Effect’, the phe­nom­e­non whereby a small change at one place in a com­plex sys­tem can have large effects elsewhere.

Such per­va­sive influ­ences are based in Nat­ural and Uni­ver­sal laws which pre­vail not only in the phys­i­cal world but dom­i­nate the human psy­che as well.

Details do matter!

“Good adver­tis­ing does not just cir­cu­late infor­ma­tion. It pen­e­trates the pub­lic mind with desires and belief.“
 — Leo Bur­nett: a renowned 20^th cen­tury adver­tis­ing executive