Understanding The How

Since the ear­li­est mem­o­ries of our child­hood molded by some of the most influ­en­tial peo­ple we will ever encounter, our teach­ers, we have been taught to lineup, con­form and learn our A B C’s.

Life became struc­tured at a very early age as did our beliefs, ways of think­ing and our own sense of identify.

We all remem­ber our home­work assign­ments, research, find­ing the right answers, doing what is expected — a tetra­he­dron does not fit into a round hole.

Mem­o­riza­tion is para­mount if we want to pass our exams. Con­di­tion­ing and ver­ti­cal, lin­ear, sequen­tial think­ing has over­taken our cre­ative, ran­dom, abstract think­ing process of youth.

Now as adults we have roles and expec­ta­tions to live up to. Hus­band, Wife, lover, friend, mother, father, pro­fes­sional and social life. The role demands and tugs on our life is never-ending.

Cometh the Hour, Cometh the Man

We are either cogs in a machine, doing what our supe­ri­ors expect of us, tak­ing their direction, downsizing, out sourc­ing, clo­sures or new career choice, the rea­sons are end­less and sud­denly find­ing our­selves in unfa­mil­iar ter­ri­tory. The Glad­i­a­to­r­ial arena of cre­ativ­ity and inno­v­a­tive thinking for our very survival.

Those of you read­ing this arti­cle on a tablet expe­ri­ence first hand how modern, advanced tech­nol­ogy is defin­ing how we do things and man­age our life. Some­thing new, hor­i­zon­tal, inno­v­a­tive think­ing is chang­ing our life once again.

Per­haps you are a busi­ness owner, an entre­pre­neur, a per­son look­ing for a career change or want­ing some­thing more in life.

Money will not make you happy but it cer­tainly makes life more comfortable.

What will make you happy you ask? Ful­fill­ment will.

Thus… The Why.

The How Never Pre­cedes The Why

The How is assem­bling and uti­liz­ing the under­stood, the process to achieve an end, a desired out­come.

If I do this, because it is a known expe­ri­ence, that will hap­pen. Ver­ti­cal, sequen­tial, lin­ear think­ing is learnt in acad­e­mia. Our A, B, C’s.

Many busi­ness peo­ple, pro­fes­sion­als, ama­teurs, devel­op­ers and design­ers are conditioned by vertical thinking, ‘The How’.

Few know or understand ‘The Why’.

Change the Game Rules

Albert Einstein wrote, “Insanity is doing the same thing over and over again and expecting different results”. Admittedly, not the most brilliant mathematician, he began with the end in mind, having a hypothesis, Einstein wanted to prove a theory that came to him—the birth of an idea—by pure mathematical means.

In order to accomplish this ‘game changing’ theory that superseded a 200-year-old theory of mechanics elucidated by Isaac Newton, Einstein surrounded himself with the best innovative, positive, mathematical minds in academia.

Special Relativity and General Relativity later to become known as The Theory of Relativity, or Relativity took the Scientific Community mind-set of the era by storm.

Incidentally, Einstein’s teachers said he would never amount to anything. Now they are gone and he is famous.

The rest is history: E=MC²

Think Horizontally

After all, fifteen hundred years ago everybody knew the Earth was the center of the Universe. Five hundred years ago, everybody knew the Earth was flat, and fifteen minutes ago, you knew what you know, ‘it is what it is’. Right? Wrong! Now think potentialities.

Imagine what you will know and experience tomorrow.

Retaining the Best

Inc. Magazine writer Keith Cline, Talent Scout, reports on December 19, 2011, the 5 hardest Jobs to fill in 2012 are:

1. Software Engineers and Web Developers
2. Creative Design and User Experience
3. Product Management
4. Marketing
5. Analytics

Hiring the best of the best is an absolute must if you are going to build a successful company.

You will need to be prepared to compete against big companies with deep pockets and other up-and-coming startups that also have blue chip investors and a game-changing idea.

So, what are the most competitive areas for talent these days? Here’s a look:

Software Engineers & Web Developers

The demand for top-tier engineering talent sharply outweighs the supply in almost every market especially in San Francisco, New York, and Boston. This is a major, major pain point and problem that almost every company is facing, regardless of the technology “stack” their engineers are working on.

Creative Design & User Experience

After engineers, the biggest challenge for companies is finding high-quality creative design and user-experience talent.

Since almost every company is trying to create a highly compelling user experience that keeps people engaged with their product, it is tough to find people who have this type of experience (especially with mobile devices including tablets) and a demonstrated track record of success.

Marketing To The Invisible

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