How & Why
It’s About The Why
Understanding The How
Since the earliest memories of our childhood molded by some of the most influential people we will ever encounter, our teachers, we have been taught to lineup, conform and learn our A B C’s.
Life became structured at a very early age as did our beliefs, ways of thinking and our own sense of identify.
We all remember our homework assignments, research, finding the right answers, doing what is expected — a tetrahedron does not fit into a round hole.
Memorization is paramount if we want to pass our exams. Conditioning and vertical, linear, sequential thinking has overtaken our creative, random, abstract thinking process of youth.
Now as adults we have roles and expectations to live up to. Husband, Wife, lover, friend, mother, father, professional and social life. The role demands and tugs on our life is never-ending.
Cometh the Hour, Cometh the Man
We are either cogs in a machine, doing what our superiors expect of us, taking their direction, downsizing, out sourcing, closures or new career choice, the reasons are endless and suddenly finding ourselves in unfamiliar territory. The Gladiatorial arena of creativity and innovative thinking for our very survival.
Those of you reading this article on a tablet experience first hand how modern, advanced technology is defining how we do things and manage our life. Something new, horizontal, innovative thinking is changing our life once again.
Perhaps you are a business owner, an entrepreneur, a person looking for a career change or wanting something more in life.
Money will not make you happy but it certainly makes life more comfortable.
What will make you happy you ask? Fulfillment will.
Thus… The Why.
The How Never Precedes The Why
The How is assembling and utilizing the understood, the process to achieve an end, a desired outcome.
If I do this, because it is a known experience, that will happen. Vertical, sequential, linear thinking is learnt in academia. Our A, B, C’s.
Many business people, professionals, amateurs, developers and designers are conditioned by vertical thinking, ‘The How’.
Few know or understand ‘The Why’.
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Perils of Linear Thinking
Vertical Thought Built & Sunk The Titanic
Laid down on 31 March 1909 and completed on 02 April 1912, she sank on her maiden voyage in the numbing, teeth chattering, black abyss of the North Atlantic, in the dread of night on 15 April 1912, slipping into the depths as the ships band played Auld Langs Syne, claiming 1,514 souls.
The nautical thinking, paradigms of the era are shattered, laid to ruin, strewn about like broken Champagne glasses of celebration throughout the rooms and hallways of belief.
The impossible happened— the unsinkable has sank.
RMS Titanic departing Southampton
10 April 1912
Dr. Albert Einstein understood Vertical Thinking as doing the same thing over and over again and expecting different results. Throwing more money at it, spend more hours on it or succumb, acquiescing to defeat. It is what it is until the perception of what it is changes— transforming whatever it is into something else! Re-frame it.
Thinking Horizontally
Why do some sites succeed, while the vast majority fail? The answer is in ‘The Why’. It’s easy to know ‘The How’ but what about ‘The Why’?
How To Think Horizontally
Normally we ask ourselves How, Why or When, all seeking a predetermined answer. Now ask yourself these questions:
- What if?
- What would it be like?
- How would it be?
It is not easy, for it is Horizontal thinking; your brain is not accustomed to it. It is something you were never taught — The Why.
Once you know ‘The Why’ and bridge it conceptually you will have a powerful presence and a vehicle to accomplish your goals, produce or design whatever it is you desire.
Try it and you will discover new ways of problem solving or creating something that does not exist.
It’s Not About The How, It’s About The Why!
It is better by noble boldness to run the risk of being subject to half the evils we anticipate than to remain in cowardly listlessness for fear of what might happen. – Herodotus (485 – 425 BC)
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