Best Talent

1


The 14 Virtues by Marcus Aurelius

Best of the Best

Retain­ing the Best

Inc. Mag­a­zine writer Keith Cline, Tal­ent Scout, reports on Decem­ber 19, 2011, the 5 hard­est Jobs to fill in 2012 are:

  1. Soft­ware Engi­neers and Web Developers
  2. Cre­ative Design and User Experience
  3. Prod­uct Management
  4. Mar­ket­ing
  5. Ana­lyt­ics

Hir­ing the best of the best is an absolute must if you are going to build a suc­cess­ful company.

You will need to be pre­pared to com­pete against big com­pa­nies with deep pock­ets and other up-​and-​coming star­tups that also have blue chip investors and a game-​changing idea.

So, what are the most com­pet­i­tive areas for tal­ent these days? Here’s a look:

Soft­ware Engi­neers & Web Developers

The demand for top-​tier engi­neer­ing tal­ent sharply out­weighs the sup­ply in almost every mar­ket espe­cially in San Fran­cisco, New York, and Boston. This is a major, major pain point and prob­lem that almost every com­pany is fac­ing, regard­less of the tech­nol­ogy “stack” their engi­neers are work­ing on.

Cre­ative Design & User Experience

After engi­neers, the biggest chal­lenge for com­pa­nies is find­ing high-​quality cre­ative design and user-​experience talent.

Since almost every com­pany is try­ing to cre­ate a highly com­pelling user expe­ri­ence that keeps peo­ple engaged with their prod­uct, it is tough to find peo­ple who have this type of expe­ri­ence (espe­cially with mobile devices includ­ing tablets) and a demon­strated track record of success.

Prod­uct Management

It is always help­ful for an early-​stage com­pany to hire some­one who has very rel­e­vant and spe­cific expe­ri­ence in your industry.

This is espe­cially true for prod­uct man­age­ment, since the per­son in this role will inter­face with cus­tomers and define the prod­uct strat­egy and use cases.

How­ever, be pre­pared, as it will be a chal­lenge to find peo­ple with expe­ri­ence in these high-​growth indus­tries: con­sumer web, e-​commerce, mobile, soft­ware as a ser­vice, and cloud computing.

Mar­ket­ing

I’m not talk­ing about old-​school mar­ket­ing com­mu­ni­ca­tions. Com­pa­nies are look­ing for expert online mar­keters who know how to cre­ate a buzz of inbound mar­ket­ing or viral traf­fic through the web, social media, and con­tent discovery.

Writ­ing a good press release just doesn’t cut it any­more, as every­one is look­ing for the savvy online mar­ket­ing pro­fes­sional who under­stands how the cur­rent state of the web oper­ates and knows how to make it work to their benefit.

Ana­lyt­ics

Since data is becom­ing more and more acces­si­ble, smart com­pa­nies are increas­ingly mak­ing deci­sions dri­ven by met­rics. Ana­lyt­ics is becom­ing a cen­tral hub across com­pa­nies where every­thing (web, mar­ket­ing, sales, oper­a­tions) is being mea­sured and each deci­sion is sup­ported by data.

Thus, we are see­ing a high level of demand for ana­lyt­ics and busi­ness intel­li­gence pro­fes­sion­als who almost act like inter­nal con­sul­tants; they help deter­mine what should be mea­sured and then build out the capa­bil­ity for a company.

One comment


  • Thanky Thanky for all this good ifnormatoin!

    January 18, 2012

Leave a comment


Name*

Email(will not be published)*

Website

Your comment*

Submit Comment

© 2012 Emerald City Media - Design for Success | We are the agency for tomorrow. The future is already here.